Mary’s Maids Cleaning Services

Running Head MARYS MAIDS bloody shames Maids Cleaning Services Prepared for Vicki Long Keller Submitted by Shunta Dorrough On March 21, 2010 set back of Contents Executive Summary 3 Mission Objectives Product/ Services Description Situation abbreviation .. 4 Target Market 6 Competitor & Substitutes . 7 Pricing 8 Channels of dispersal Promotion Promotion Budget Executive Summary Mary Maids Cleaning Services (MMCS) is a residential plaza plate killing receipts serving upper-class families in Plano, TX. Through generous human crown investments, MMCS lead exceed our customers expectations. We will be servicing the wealthy single-income households and fuddled deuce-income households. These targeted families will be ordain to redress a premium for our benefit because of the high take aim of professionalism and trustworthiness that we offer, not replicated by whatsoever of our competition.MMCS projected growth rate isvery high each year with respectableprofit margins as a percentage of sales. MHCS will be a basis-based billet organisation. By the end of year iodin, MHCS will champion five additional employees. There are many options for maid services, but there is only one that stands out as the best Mary Maids that is. Mary Maids Cleaning Services mission Is to provide the customer with on the whole residential clean services in an environmentally sound, completely trustworthy, and professional manner. We exist to attract and maintain customers.When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Mary Maids Cleaning Services objectives for the first four round years of operation include To create a service based company whose 1 address is exceeding customers expectations. To increase our number of clients served by 20% per year through superior service. To develop a sustainable home-based business, living off its own cash flow. The utilization of Mary Maids Cle aning Service on a regular basis by at least 30% of theleads that contact us for to a greater extent information.Product/ Services Description Situation Analysis MMCS will offer a wide trudge of services to the residential client, from general room cleaning to child/pet disasters which can go extend to in hand. We will be going after the upper end of the market, typically the liberal whose partner does not have a full- succession job but removes to do other things with his/her time, orthe two income family who chooses not to clean the home themselves. The business will be based out of the CEO Mary Blanktrips home office.Between the hours of 6AM-8AM Mary will work onscheduling, estimates, inventory, ordering, and customer care management. The home office will include a computer, land phone line, and a fax machine. From 9AM-5PM Mary will clean homes until additional staff is hired. Mary Maids Cleaning Services start-up costs include equipment needed for a home-based business ( re cord 1),initial legal fees, marketing fees, cleaning equipment and supplies, uniforms, and signs for employee vehicles. Employee expense is a commercial vacuum clean and affiliate brooms, mops, and chemicals (biodegradable). SWOT Strengths CEO of Mary Maids Cleaning Services was a stay at home florists chrysanthemum for 25 years Mary understands what it takes to balance home, children, and work Mary will achieve this high level of service through extensive training and a continuous learning process Weakness study competition Molly Maids New company to the area First time business owner chance MMCS will be qualifying leads over the phone with estimates MMCS will arrange ain house meetings to give estimates The sales process will begin through the qualification of leads generated from our marketing campaign Threats equilibrise the whole business (includes office paper work & cleaning services) Getting customers to trust new business owner Target Market Mary Maids Cleani ng Service will provide a residential house cleaning service for the upper end of the market. We will have two target customers 1. The affluent that does not work, but is not inclined to do housework. To many a maid/house cleaner is a symbol of wealth, and this idea symbolizes this group of customers. 2. The two-income households whose opportunity costs are too great to shed time cleaning the house.MMCS offers house cleaning to these targeted customers. House cleaning ranges from cleaning of standard rooms such(prenominal) as kitchen, bathrooms, bedrooms, as well as more unusual jobs like small disasters from children and pets. The first is the affluent where only one spouse works. Although the other spouse is at home and has time to clean, he/she chooses not too. This spouse would rather volunteer for a public interest organization, play tennis and golf, or alone spend time howhe/she chooses to. They have no desire to clean the house day in an out.To them that is not enjoyable an d they have the money to pay someone to do that kind of work. This market has one-year incomes over $200,000 and lives in expensive homes. According to bills Magazines Plano has 150, 100 that fall into this category, this group reliably uses cleaning services. The second segment of the market that we are targeting is the two income family. Over the last couple of decades, the number of two-income households has increased. This is to a point where in parts of the country they exceed one income families. Our target customer is two income families whose unite annual income is over $125,000.These families dont really have the time to clean, can afford a cleaning service, and choose to hire a service because the opportunity costs are too high to waste timecleaning their house. These households are typically age 32-55 and live in houses valued over $250,000. According to Money Magazines Plano have 100,000 families that fall into this demographic. It is this segment which has tremendous potence for us. Nearly 80% of dual income households use an outside cleaning service for some of their house cleaning according to the U. S. Department of Commerce.Additionally, there are some potential customers that MMCS has labeled asassorted well-off households. These are families that have the money for our services that do not fit neatly into the two previous categories. Competitor Molly Maids have been in service for 25 years and offer services in different states. They offer cleaning services in all rooms of the home and use a company car. Mollys is major cooptation that allows potential customers to view their services online. They have earned their trust with their clients by being in the business so long by offer great services.They use at least two2 people to clean the home to oversee the work of each other (Molly Maid. com). Although there are lots of competitors in the cleaning service space, there is good reason for this competition, and demand is high. Cleaning servi ce customers want quality, and not everyone in the cleaning service space offers quality. How often when you ask one of your friends for a referral do they tell you they have been utilise a bunch of different companies and they have yet to find one that they are truly beaming with.The residential house cleaning market is serviced predominately by independent companies. There are however, a hardly a(prenominal) large franchises. Residential services are divided into a couple of different categories, maid or house cleaners, carpet cleaners, window cleaners, and a variety of other services that are required on a less frequent basis. We charge a premium for our services, and people are willing to pay to get our unsurpassed level of professionalism, trustworthiness, and attention to detail. We provide the most pleasant experience possible.Price Exhibit 1 Start up Requirements Start-up Expenses 300. 00 Legal 50. 00 Stationery etc. 200. 0 Brochures $200 Insurance $ five hundre d Uniforms $100 Cleaning Equipment $800 Office Furniture $100 Communication Equipment $100 Computer Equipment $1,500 Magnetic motorcar Signs $75 Cleaning Supplies $200 Other $0 Total Start-up Expenses $3,925 References